GTM University Membership
GTM University is your all-access membership to GTM Partners research, courses, frameworks, and tools—including the GTM O.S. Masterclass, monthly live sessions, and weekly GTM insights. One subscription. Everything GTM.
— Geoffrey Moore, author of Crossing the Chasm (sold over a million copies)
"Every great company needs a go-to-market operating system. In a customer-led world, GTM is the strategy — and it’s hard to imagine a CEO who doesn’t care about that"
One Membership. Everything GTM.
Not Just Courses—Tools, Research, and Live Access
The GTM System CEOs Expect.
Now including official GTM Certification
🚀 Over $7,000 in value — act now and get full access for $3,000 $1,499/year (limited-time offer)
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GTM Research Access
$1500 valueFull access to all of GTM Partners research including 40+ GTM Guides & Templates. The latest GTM frameworks, all in one place.
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MasterMind - GTM Leaders Call
$1500 valueMonthly Live Session & Weekly GTM Insights Video – Get the latest insights from companies using the GTM O.S. and have your questions answered live. Plus GTM trends, research, and more.
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GTM O.S. Masterclass & All Courses
$4000 valueGet full access to the complete GTM O.S. Masterclass—our flagship course for aligning teams, fixing GTM problems, and scaling growth. Your membership includes all of our GTM courses and every pillar of the GTM Operating System: define your ICP, build a revenue-focused roadmap, craft a differentiated point of view, design repeatable GTM motions, accelerate ROI, fuel retention and expansion, build executive dashboards, and align your entire org for execution.
— Mary Kay Evans, CMO of a $60M+ company
"The GTM Operating System is the most powerful model on the market, and I’d love nothing more than to see it become the go-to standard for all GTM leaders."
— Scott Dorsey, Managing Partner at High Alpha (sold ExactTarget to Salesforce for $2.7B)
"The Go-to-Market Framework for turbo scaling your business."
All of This Is Included in Your GTM University Membership
Get access to every course and GTM framework below—valued at over $7,000—with your GTM University membership. No piecemeal pricing. Just one powerful, all-access plan to accelerate your go-to-market growth—available monthly or annually.
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The 8 Pillar GTM O.S..
Course • 44 lessonsThe GTM Operating System (GTM OS) Masterclass equips b2b professionals with proven frameworks to align teams, fix GTM problems, accelerate growth, and make better strategic decisions. Join the hundreds of companies who have transformed their GTM!
$1,999
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Problem to Product to Platform-market fit
Course • 7 lessonsLearn how to navigate the 3Ps of GTM: Problem-Market Fit, Product-Market Fit, and Platform-Market Fit. Through real-life case studies and practical lessons, you’ll uncover what each stage means, how to navigate your company and transform your growth!
$499
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Take the GTM Assessment!
Course • 3 lessonsHave your leadership team take the GTM assessment to see if your aligned and get practical guidance to transform your GTM!
$99
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Map Your GTM Strategy on One Slide
Course • 11 lessonsSimplify and align your company-wide GTM strategy on one slide. Learn how to create a clear, actionable view that unites sales, product, CS, marketing, and more around a shared path to growth.
$499
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GTM Leadership Principles
Course • 6 lessonsLearn the core principles every GTM leader needs—mindset, definitions, truths, and C-suite alignment. This course gives you the foundation to lead GTM with clarity, drive alignment, and fuel growth across your organization.
$499
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The MOVE Book Companion For CEO's & Execs
Course • 22 lessons5.0 average rating (7 reviews)This companion course to the WSJ bestseller MOVE: The 4-Question GTM Framework features exclusive training from the authors, plus access to downloadable slides, scorecards, the GTM assessment, and essential tools from the book.
$499
— Nick Mehta, CEO at Gainsight ($100M+ in recurring revenue)
"MOVE is the blueprint for modern Go-to-Market companies with customers at the center of it."
— David Cummings, Founder of Pardot, Entrepreneur Behind $1B+ in SaaS Exits
"The Ultimate Go-to-Market Bible for every stage of your business."
Here’s what 200+ GTM leaders say about the course:
“GTM Partners, the MOVE book, and the GTM Operating System should become the ubiquitous model that is studied and utilized by all SaaS Founders & C-Suite Execs.”
Scott Travis - Chief Revenue Officer (CRO)
“From ICP Scoring, understanding what a relevant market vs total addressable market is to how to prove ROl I thought every pillar was full of insights! I would recommend this to any founder or professional who wants to stay ahead!”
IOANNA MANTZOURIDOU Co-Founder & CEO, Dextego
“As I started 2025 GTM planning conversations for my team, I found it helpful to refer to the ROl model from GTM Partners including the 5 types of ROls and avoiding the muddy middle and a bunch of other tools that they are providing.”
ANURAG GOEL GLOBAL HEAD OF VALUE CONSULTING AND REALIZATION, RED HAT
“After reading MOVE, my team took the GTM O.S. Certification, then completed the Companion course, and guess what? We learn something new every time. We can't get enough of this content, which has enabled us to not only transform our own company but also empower our clients. Our ten-year picture has never been clearer. ”
CHRISTOPHER RYAN SUPREME COMMANDER | PRESIDENT, SIX MARKETING
“Thank you GTM Partners for putting together this course and so many invaluable resources. I'm excited to put these insights into practice at Parker Technology and help create unified Go-to-Market strategies”
HEIDI BARBER VP OF MARKETING, PARKER TECHNOLOGY
“A story that was more in the brand and demand module... we think a lot about narrative and positioning and telling the right story defining the value you bring to customers is very important and that framework really brought this to life”
GWEN LAFAGE VP MARKETING, GLOBAL BRAND AND CONTENT, SINCH
“As someone that works in GTM and Revenue Operations, I wish I had this book in my toolset years ago. The framework laid out is clearly communicated and easy to understand. The author does a great job keeping the concepts accessible yet thorough. Now its time to execute!”
KEVIN HERALY VP, GTM REVENUE OPERATIONS DEMANDSCIENCE
“From defining what Go-To-Market (GTM) actually is, to sharing insights; processes; and frameworks for anybody to jump in, invite the teams and GETTING ALIGNED ”
Leandro Bark - CEO of GTM Experts Pte Ltd