Research Access

name,description,categories,linkUrl,imageUrl
The CEO Manifesto, The 5 elements every CEO must understand to transform their Go-to-Market,Frameworks & Guides|GTM Transformation|Leadership & Management,https://import.cdn.thinkific.com/972409/p7Pi1RNGS2iZV0M7Ivbb_The%20CEO%20Manifesto.pdf,https://files.cdn.thinkific.com/file_uploads/972409/images/497/60f/c7d/1744382377163.png
The CMO Manifesto,7 Non-Negotiables,Frameworks & Guides|GTM Transformation|Leadership & Management,https://import.cdn.thinkific.com/972409/OVtDAnnDSTeAA4nVBxuH_CMO%20Manifesto%207%20Non-Negotiables.pdf,https://files.cdn.thinkific.com/file_uploads/972409/images/68f/120/dfd/1744382285174.png
GTM Benchmark: Better Together Special Edition - Fall 2024,Read the findings from the Fall 2024 Go-to-Market Benchmark report,Frameworks & Guides,https://docs.google.com/presentation/d/14Zd-gxOhb01Q1SG12gQAcuN7gCQFP8LIaYF_Ygldh3M/edit#slide=id.g315a1bec791_0_1,https://hushly.s3.amazonaws.com/208656/docs/43990/thumbnail.jpg
Unlocking Customer Growth,Making customers successful should be the north star for all GTM teams.,Frameworks & Guides|Customer Time-to-Value|Customer Expansion,https://files.cdn.thinkific.com/file_uploads/972409/attachments/6be/e85/3ef/Unlocking_Customer_Growth.pdf,https://import.cdn.thinkific.com/972409%2Fcustom_site_themes%2Fid%2FvWiquXyMSSwauXOThqXL_GTMU%20RESOURCE%20-%20cg%20Thumbnails.png
ROI Framework,A New ROI Framework presented by Go To Market Partners redefining ROI to close bigger deals faster in a slow economy,Frameworks & Guides|Customer Time-to-Value,https://files.cdn.thinkific.com/file_uploads/972409/attachments/845/81e/379/ROI_Framework.pdf,https://hushly.s3.amazonaws.com/208656/docs/29505/thumbnail.jpg
Total Relevant Market Guidebook,"This guide includes details on how to gather intel on your ICP, create customer cohorts, select a provider for data intelligence, and develop a scoring model. ",Frameworks & Guides|Total Relevant Market,https://files.cdn.thinkific.com/file_uploads/972409/attachments/bf8/904/071/Pillar_One_Total_Relevant_Market.pdf,https://hushly.s3.amazonaws.com/208656/docs/28389/thumbnail.jpg
The Go-to-Market Operating System,The GTM Operating System is an 8-pillar framework that provides organizations with clarity and alignment in their strategic planning and execution process. This report includes an overview of the OS as well as details on what each pillar includes.,Frameworks & Guides|GTM O.S. Overview,https://files.cdn.thinkific.com/file_uploads/972409/attachments/d6a/9c3/f86/GTM_OS_Operating_System_Overview.pdf,https://hushly.s3.amazonaws.com/208656/docs/30579/thumbnail.jpg
The Comprehensive Guide to Go-To-Market,"A comprehensive guide to the GTM covering all the basics - the 6 GTM Motions, the composition of an ideal GTM team, the GTM Operating System and much more. It gives an end-to-end idea about what the GTM process is all about.",Frameworks & Guides|GTM Transformation,https://import.cdn.thinkific.com/972409/2nkZPCbKS4mu3diOUMLI_The%20Comprehensive%20Guide%20to%20GTM%20-%20Revised%202025.pdf,https://hushly.s3.amazonaws.com/208656/docs/25854/thumbnail.jpg
The 6 Go-to-Market Motions,"There are 6 distinct Go-to-Market motions including Inbound, Outbound, Event-Led, Product-Led, Partner-Led, and Community-Led. Learn more about what the 6 types are, how to tell if you need a new one, and read examples from companies who added or evolved their GTM motions at certain inflection points in their business growth.",Frameworks & Guides|Brand & Demand,https://files.cdn.thinkific.com/file_uploads/972409/attachments/dab/359/352/The_6_Go-to-Market_Motions.pdf,https://hushly.s3.amazonaws.com/208656/docs/29789/thumbnail.jpg
Making Outbound-Led Growth Work,Outbound isn't dead. It needs to shift from being expensive and tactical to efficient and strategic.,Frameworks & Guides|Brand & Demand,https://files.cdn.thinkific.com/file_uploads/972409/attachments/de7/242/5ff/Making_Outbound_Work.pdf,https://hushly.s3.amazonaws.com/208656/docs/41964/thumbnail.jpg
Understanding Partner-Led Growth,"Transform partnerships from underperforming programs to a holistic, strategic GTM motion",Frameworks & Guides|Brand & Demand,https://files.cdn.thinkific.com/file_uploads/972409/attachments/2c1/09f/747/Understanding_Partner-Led_Growth.pdf,https://hushly.s3.amazonaws.com/208656/docs/32913/thumbnail.jpg
Understanding Event-Led Growth,"Learn what Event-Led Growth (ELG) is, how it differs from just attending tradeshows, what kinds of events you should be considering, and how to track your growth on GTM Partners new ELG Maturity Model.",Frameworks & Guides|Brand & Demand,https://files.cdn.thinkific.com/file_uploads/972409/attachments/a62/c5e/5c4/Understanding_Event-Led_Growth.pdf,https://hushly.s3.amazonaws.com/208656/docs/30269/thumbnail.jpg
The CMO's Guide to Modern Marketing,"Modern marketers are creative, curious, experimental, willing to fail, and obsessed with data and tech",Frameworks & Guides,https://files.cdn.thinkific.com/file_uploads/972409/attachments/88d/edb/a48/The_CMO's_Guide_to_Modern_Marketing.pdf,https://hushly.s3.amazonaws.com/208656/docs/40880/thumbnail.jpg
Generative AI: A Tectonic Shift for GTM,,Frameworks & Guides,https://files.cdn.thinkific.com/file_uploads/972409/attachments/5f2/035/768/Generative_AI__A_Tectonic_Shift.pdf,https://hushly.s3.amazonaws.com/208656/docs/39994/thumbnail.jpg
GTM Scorecard Template,A one-stop template to act as the single source of truth for all the data from various teams to run GTM.,Frameworks & Guides|Revenue Operations,https://docs.google.com/spreadsheets/d/1TRnfcVqnZwPkKtAmL0rmtjuBmedspRpvpKCE7VQPl5g/edit?usp=sharing,https://hushly.s3.amazonaws.com/208656/docs/26566/thumbnail.jpg
The CMO-CRO Scorecard Template,A template to help CMOs and CROs track OKRs and KPIs,Frameworks & Guides|Revenue Operations,https://docs.google.com/spreadsheets/d/1l-LPYqGu-SdypyrIny0NHaiwSaZWmm46c0TBydLTPEI/edit?usp=sharing,https://hushly.s3.amazonaws.com/208656/docs/26567/thumbnail.jpg
Go-to-Market Benchmark Report (Winter 2024),Read the findings from Winter 2024 edition of GTM Partners' Benchmark Report,Frameworks & Guides,https://docs.google.com/presentation/d/1Tnck1Gmx8EjHbzp_nL5CICJCqGnsMLqK1BnRsQgG1yg/edit#slide=id.p1,https://hushly.s3.amazonaws.com/208656/docs/41003/thumbnail.jpg
Go-To-Market Benchmark Report (Summer 2023 Edition),Read the findings from Summer 2023 edition of GTM Partners' Benchmark Report,Frameworks & Guides,https://docs.google.com/presentation/d/16G3s_rQII_rRgecngUrXeJAuTNZMQkY3fZjpKT2beHs/edit?usp=sharing,https://hushly.s3.amazonaws.com/208656/docs/30755/thumbnail.jpg

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The GTM Strategy Behind HubSpot and Salesforce’s Growth