Show the world you know your stuff!

Designed for GTM leaders and individual contributors in sales, marketing, customer success, and executive leadership, our program gives you a holistic view of what it takes to design and implement a successful GTM strategy.

Lessons On-Demand Our recorded training sessions allow you to go at your pace and on your own time.

Learn from Experts You’ll be taught by GTM Partners analyst as well as leaders in the field, including Geoffrey Moore, Jill Rowley, Scott Dorsey, Sydney Sloan, and others.

Gain Recognition Add a certification badge to your LinkedIn and be highlighted as a forward thinker in our upcoming GTM is Better Together series.

Curriculum

10 Chapters · 44 Lessons

  1. 1

    Start Here --> GTM O.S. Framework Foundations

    1. Why Your GTM is Broken Free preview
    2. (Included in full purchase)

      Get Out of the Growth Stall with the 3Ps

    3. (Included in full purchase)

      You're In GTM Execution Chaos!

    4. Introduction of the GTM Operating System Free preview
    5. (Included in full purchase)

      GTM O.S. Overview - Download

  2. 2

    Take the GTM Assessment

    1. (Included in full purchase)

      GTM Assessment Instruction

    2. (Included in full purchase)

      Take The GTM Assessment

    3. (Included in full purchase)

      How to Analyze your GTM Maturity

  3. 3

    GTM O.S. Pillar 1: Total Relevant Market

    1. (Included in full purchase)

      Total Relevant Market Introduction

    2. (Included in full purchase)

      Designing and Scoring your Total Relevant Market

    3. (Included in full purchase)

      Hear from the Experts

    4. (Included in full purchase)

      Total Relevant Market Guide - Download

    5. (Included in full purchase)

      GTM Concept Question - TRM

  4. 4

    GTM O.S. Pillar 2: Market Investment Map

    1. (Included in full purchase)

      Introduction of the Market Investment Map

    2. (Included in full purchase)

      Go-to-Market Motions Playbook

    3. (Included in full purchase)

      Hear from the Experts

    4. (Included in full purchase)

      GTM Concept Question

  5. 5

    GTM O.S. Pillar 3: Brand and Demand

    1. (Included in full purchase)

      Introduction of Brand and Demand

    2. (Included in full purchase)

      Creating a differentiated Point of View

    3. (Included in full purchase)

      The ROI Framework

    4. (Included in full purchase)

      GTM Motions Definitions & Pros and Cons

    5. (Included in full purchase)

      GTM Concept Question

  6. 6

    GTM O.S. Pillar 4: Pipeline Velocity

    1. (Included in full purchase)

      Introduction of Pipeline Velocity

    2. (Included in full purchase)

      Sales Skills and your Go-to-Market Motion

    3. (Included in full purchase)

      GTM Focused Sales Compensation Planning

    4. (Included in full purchase)

      Hear from the Experts

    5. (Included in full purchase)

      GTM Concept Question

  7. 7

    GTM O.S. Pillar 5: Time-to-Value

    1. (Included in full purchase)

      Introduction of Time-to-Vaue

    2. (Included in full purchase)

      Customer Value Journey Mapping

    3. (Included in full purchase)

      Hear from the Experts

    4. (Included in full purchase)

      GTM Concept Question

  8. 8

    GTM O.S. Pillar 6: Customer Expansion

    1. (Included in full purchase)

      Introduction of Customer Expansion

    2. (Included in full purchase)

      Pricing and Packaging for Expansion

    3. (Included in full purchase)

      GTM Motions Playbook for Expansion

    4. (Included in full purchase)

      Hear from the Experts

    5. (Included in full purchase)

      GTM Concept Question

  9. 9

    GTM O.S. Pillar 7: Revenue Operations

    1. (Included in full purchase)

      Introduction of Revenue Operations

    2. (Included in full purchase)

      The GTM Scorecard

    3. (Included in full purchase)

      Hear from the Experts

    4. (Included in full purchase)

      GTM Concept Question

  10. 10

    GTM O.S. Pillar 8: Leadership & Management

    1. (Included in full purchase)

      Bridging the Gap: Connecting Strategy to Execution

    2. (Included in full purchase)

      Hear from the Experts

    3. (Included in full purchase)

      Wrap-up with Sangram and Lindsay

    4. (Included in full purchase)

      GTM Concept Question