Marketing & GTM Leadership for Fintech and Technology Growth

With over 16 years of experience driving marketing strategy across fintech, payments, and technology businesses, Avnita Gulati has built high-performing marketing functions that deliver measurable growth in both brand equity and revenue impact. She brings deep expertise in designing and executing integrated go-to-market strategies, building full-funnel alignment across marketing, sales, and product, and scaling frameworks that unlock sustainable growth.

Proven Impact and Achievements

• Strategic Growth Leadership: Delivered 13x ROI in direct sales pipeline while sourcing 25% of net new pipeline through demand generation programs; consistently exceeded 30% YoY growth targets.

• Brand and Thought Leadership: Led brand positioning and executive visibility programs, securing 10+ media bylines, analyst recognition, and industry speaking engagements.

• Cross-Functional Alignment: Partnered with sales, product, and channel teams to launch campaigns that generated $5M+ in pipeline in just 90 days, while establishing performance frameworks for scale.

• Product Launch & Investor Readiness: Directed GTM strategy and launch planning for new product lines, securing early customer traction and creating investor-ready narratives to support fundraising and category positioning.

• Execution Excellence: Recognized for a hands-on, data-driven, and customer-centric approach—equally skilled at building marketing from the ground up or optimizing established programs for greater efficiency and impact.

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Avnita Gulati