I help you implement the GTM Operating System to MOVE your business further, faster.
About Me
With 16+ years of experience leading marketing strategy across fintech, payments, and technology-driven businesses, I have consistently built and scaled high-performing marketing functions that deliver measurable results in both brand growth and revenue impact. I specialize in developing integrated go-to-market strategies, driving full-funnel alignment across marketing, sales, and product, and building repeatable frameworks that accelerate growth.
My track record of results demonstrates my strategic growth leadership and brand expertise. I have delivered a 13x ROI in direct sales pipeline and contributed to 25% of net new sales through full-funnel demand generation, surpassing annual growth targets. I have successfully led brand positioning initiatives, secured multiple industry bylines, and established executive thought leadership via speaking engagements and analyst relations.
While leading cross-functional campaigns that generated over $5M in pipeline within 90 days, I also established performance-driven frameworks for sustainable growth. From scaling marketing from scratch to optimizing mature programs, I bring a data-informed, customer-centric mindset. Additionally, I have spearheaded go-to-market planning for new products, created investor-ready narratives, and supported startup fundraising efforts, consistently driving traction and category leadership.
15 Reasons Why Your GTM Is Broken
Business is relying on heroic sales players and not plays
Sales, Marketing, and Customer Success are out of sync
You can't predict and forecast revenue for the next two quarters
Heavy discounting and feature wars are eroding your value prop
Your customers love you, but can't quantify their ROI at renewal time
You can't prioritize or say no to new initiatives
Your team is not aligned on an executive strategy
Your churn is killing your business
Your competitors are winning more market share
You are THE last to enter a deal cycle
Your team is reactive, not proactive
You want to go up-market but the customer base is SMB
Your analyst relations are weak, at best, to drive material influence
Your point of view is not differentiated with your product
You are struggling to go from a product to platform company
The GTM Operating System Can Help You Fix It.
Our GTM Operating System (O.S.) is a proprietary eight-pillar framework designed to build and guide Go-to-Market strategy for B2B teams. Think of it as a blueprint and a map that connects strategy to execution and helps teams achieve alignment across functional silos.
The Solution
Our GTM Operating System framework helps you address these challenges with practical solutions that get results.
Define your ICP & prioritize segments
Stop chasing the wrong customers.
Build a roadmap around your highest-value products
Focus on what drives real revenue.
Develop a differentiated point of view
Stand out instead of competing on price.
Implement a GTM motions playbook
Repeatable plays that actually work.
Accelerate ROI & time-to-value
Turn customers into advocates, fast.
Focus on data-driven customer and product insights
Fuel NRR growth.
Create an executive GTM dashboard
Full visibility, no surprises.
Align teams with clarity & trust
Move faster, execute better.
What GTM Leaders are Saying
Let's Work Together
I can help you implement the GTM Operating System in your business to achieve faster growth, better alignment, and improved go-to-market performance.
- Implement the GTM Operating System in your organization
- Align your sales, marketing, and customer success teams
- Create a data-driven GTM strategy that drives growth
- Develop a clear roadmap for your GTM transformation
