Turning Ideas into Action

Swetha is the founder of iitA, a go-to-market (GTM) advisory and implementation partner that helps startups and scale-ups cut through chaos and achieve clarity, alignment, and traction.

With over 15 years of experience across marketing, product, and growth strategy, Swetha partners closely with CEOs, founders, and GTM leaders across sales, customer success, and product teams. Her strength lies in guiding executive teams through periods of transition—whether it’s stalled growth, team restructuring, or shifting strategic priorities. She equips leaders with the right strategy, structure, and success metrics to drive growth and scale.

Swetha’s unique approach blends strategic advisory with executional support, leveraging proven GTM Operating System (OS) pillars and hands-on workshops that empower cross-functional teams to move decisively and effectively.

Services offered include:

GTM Advisory

We work directly with founders and GTM leaders to co-create actionable strategies using proven GTM OS frameworks. From identifying high-impact opportunities to aligning teams around shared KPIs, we help you build a scalable GTM engine that delivers results.

GTM Implementation

Strategy is only the beginning. We help you operationalize your GTM plan—driving execution across team alignment, messaging, pipeline velocity, market focus, and more. Whether you're entering new markets or repositioning your value, we turn strategy into action.

Workshops & Executive Alignment

We lead facilitated workshops and strategy sessions designed to align leadership and cross-functional teams. Topics include:

• GTM resets

• Refining your Ideal Customer Profile (ICP)

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Swetha Sirupa 

Learn More at ittA