Is your team doing all the right things—but results still feel flat and unpredictable?
You’re investing time, talent, and budget, but it’s unclear whether the issue is strategic, operational—or both.

Common Signs of GTM Misalignment:

Go-to-Market Gaps

• Sales, marketing, and CS are misaligned

• Revenue is inconsistent and hard to forecast

• Wins and losses are hard to explain

• Growth feels reactive, not intentional

• Teams are working hard—but not together

Marketing Without Strategy

• Lots of activity, minimal impact

• Teams or agencies lack direction

• Strategy is unclear—or stuck in someone's head

• Talent is junior, stretched, or both

• You need senior leadership—but not full-time

Two Ways Forward. One Goal: Traction.

GTM Consulting
For companies that need a strategic reset. We use the GTM Operating System to diagnose gaps, align revenue teams, and unlock growth.

Fractional CMO
For companies with a plan, but lacking execution. I provide senior leadership to drive focus, momentum, and measurable results—without a full-time hire.

At Swell Marketing Advisors, I partner with ambitious, growth-minded teams that don’t have the budget or brand recognition of Google or Microsoft—but still deserve a world-class GTM strategy tailored to their stage and reality.

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 Celeste Jacroux