Sarah Allen-Short

Fractional Leader

Company Overview

Sarah is a GTM advisor, fractional CMO, and executive coach for startups and SMBs. With more than 25 years of experience in marketing, sales, go-to-market, and leadership, Sarah works CEOs, business leaders, and go-to-market professionals who want to improve themselves, their teams, and their results with tailored GTM strategies and leadership practices that deliver real business impact.

  • GTM Advisory: Sarah can work with you to refine and enhance go-to-market strategies for better results. She uses the GTM Operating System frameworks to identify and prioritize areas with the biggest impact.
  • Fractional CMO: Sarah offers temporary or part-time marketing leadership, driving strategy, execution, and growth for businesses that need expertise without hiring a full-time executive.
  • Executive Coach: Sarah works with leaders to improve their impact, make better decisions, navigate conflict, champion culture, advance change, support creativity, and enhance leadership skills.

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