Sam Knight

Fractional Leader

Company Overview

Driving Revenue Growth for AI, SaaS & Martech Startups Through Scalable GTM Systems

Sam helps AI, SaaS, and martech startups add seven figures and beyond in ARR by building scalable outbound infrastructure, founder-led brand systems, media-backed demand generation, and revenue-aligned content engines.

He has led go-to-market (GTM) strategy for companies like Centari AI (backed by Jack Altman) and Mekanism, a $50M/year global ad agency. He’s also built high-performing marketing systems for fast-growing startups like Castmagic AI (with $200K+ in MRR) and supported leading voices in the creator and info product space.

Sam’s work spans the full GTM funnel and includes:

  • Outbound playbooks designed to consistently generate qualified pipeline

  • Sales-ready media assets that help reps close deals faster

  • Founder-led video IP for LinkedIn and YouTube that builds trust and drives inbound demand

  • Modular content libraries engineered to accelerate sales cycles and scale outbound efforts

With over a decade of hands-on experience, Sam brings a sharp focus to what truly drives revenue—helping companies grow fast, sustainably, and with systems that scale.


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