I help you implement the GTM Operating System to MOVE your business further, faster.
About Me
I’m the Founder and CEO of Motion to Scale, where I help legal tech founders build high-impact go-to-market (GTM) strategies that drive sustainable revenue growth. As a legal tech operator, I’ve launched new categories in legal research, legal analytics, and financial analytics, and scaled GTM functions across five companies through growth, mergers, and successful exits. My focus has always been on building scalable systems that accelerate growth and deliver real, measurable impact.
Over the years, I’ve had the privilege of working with thousands of law firms and legal teams to help transform the way they operate. I’ve grown communities from 20K to over 100K members in under three years, generated 60–80% of new business pipeline, and built industry-first programs—including Customer Success Teams and Customer Innovation Teams—that drove up to 15% of pipeline from referrals. My passion lies in building category-defining companies that achieve dominant market share and lead with customer-centric innovation.
Inspired by the MOVE GTM framework, I adapted its core principles to meet the unique needs of the legal tech space, evolving them into what I now call Legal Tech Revenue Science™—a system I bring to founders through Motion to Scale. I’m a graduate of the Category Design Academy, a GTM Partners Certified Partner, and have been honored with awards including ILTA’s Influential Woman in Legal Tech, the B2B Innovator Award (SMB Maestro), and The Fearless 50. Today, I help founders unlock millions in revenue through storytelling, category design, and a proven GTM operating system.
15 Reasons Why Your GTM Is Broken
Business is relying on heroic sales players and not plays
Sales, Marketing, and Customer Success are out of sync
You can't predict and forecast revenue for the next two quarters
Heavy discounting and feature wars are eroding your value prop
Your customers love you, but can't quantify their ROI at renewal time
You can't prioritize or say no to new initiatives
Your team is not aligned on an executive strategy
Your churn is killing your business
Your competitors are winning more market share
You are THE last to enter a deal cycle
Your team is reactive, not proactive
You want to go up-market but the customer base is SMB
Your analyst relations are weak, at best, to drive material influence
Your point of view is not differentiated with your product
You are struggling to go from a product to platform company
The GTM Operating System Can Help You Fix It.
Our GTM Operating System (O.S.) is a proprietary eight-pillar framework designed to build and guide Go-to-Market strategy for B2B teams. Think of it as a blueprint and a map that connects strategy to execution and helps teams achieve alignment across functional silos.
The Solution
Our GTM Operating System framework helps you address these challenges with practical solutions that get results.
Define your ICP & prioritize segments
Stop chasing the wrong customers.
Build a roadmap around your highest-value products
Focus on what drives real revenue.
Develop a differentiated point of view
Stand out instead of competing on price.
Implement a GTM motions playbook
Repeatable plays that actually work.
Accelerate ROI & time-to-value
Turn customers into advocates, fast.
Focus on data-driven customer and product insights
Fuel NRR growth.
Create an executive GTM dashboard
Full visibility, no surprises.
Align teams with clarity & trust
Move faster, execute better.
What GTM Leaders are Saying
Let's Work Together
I can help you implement the GTM Operating System in your business to achieve faster growth, better alignment, and improved go-to-market performance.
- Implement the GTM Operating System in your organization
- Align your sales, marketing, and customer success teams
- Create a data-driven GTM strategy that drives growth
- Develop a clear roadmap for your GTM transformation
