You’ve been gifted access to GTM University—courtesy of HG Insights
As a valued customer, HG Insights understands the impact of pairing powerful GTM software with proven go-to-market frameworks. That’s why they’ve given you full access to GTM University. Get certified and start driving smarter, faster growth.
Connect strategy to execution and align the GTM teams
With the GTM O.S., you will know how to:
— Geoffrey Moore, author of Crossing the Chasm (sold over a million copies)
"Every great company needs a go-to-market operating system. In a customer-led world, GTM is the strategy — and it’s hard to imagine a CEO who doesn’t care about that"
HG Insights
Go-To-Market Planning Master Class
Companies aren’t spending like they were in the past. Headcounts and budgets have been slashed, yet revenue targets remain the same. There’s zero margin for inefficiency. The move toward efficient growth starts with your go-to-market planning, especially for FY24. It’s time to put data at the heart of your decision-making.
GTM PARTNERS RESEARCH
Inside the GTM Tech Stacks of HG Insights Customers
How many people should attend?
We've led workshops for small executive teams of 2–10 and also for senior leadership groups of 60+. For large groups, keep the session teaching-focused. For smaller groups, make it interactive—ask participants to apply the frameworks to their business in real time.
How do I make it interactive?
The 3 Ps, 5 Valleys of Death, and 15 GTM Problems frameworks are especially effective for executive-level engagement. Guide them to apply their business to each framework. Ask thoughtful questions and encourage cross-functional interaction among attendees.
Should the assessment be part of the workshop?
If you have 75–90 minutes, you can include a GTM Assessment readout at the end of the session. It takes 10–20 minutes and requires participants to complete the assessment beforehand. You’ll curate the responses into a single slide and walk through it as a powerful wrap-up to drive alignment and reinforce the value of your expertise.
How do I go from the workshop to selling my services?
Option 1 – Sell your consulting:
Midway through the workshop, introduce the GTM O.S. and the 8 key questions. Ask the team which question would be most impactful for their business. Then, map your services to that pillar and show how you can help answer it through strategy and execution. This positions you as a strategic advisor. Think about it—any campaign, sales play, or agency work is only as effective as the strategy it’s built on. By walking them through the GTM O.S., you ensure the foundation is sound—so your execution work drives even stronger results.
Option 2 – Sell GTM O.S. Advisory:
If time permits, introduce deeper GTM O.S. frameworks (TRM, MIM, POV, GTM Motions Playbook, ROI, Dashboard). These frameworks naturally lead to follow-up conversations—executives often ask how you can help them implement the areas where they feel the most pain or opportunity.
GTM PARTNERS RESEARCH
HG Insights ROI Study
B2B companies face increasing pressure to make smarter, data-driven decisions in fast-moving, competitive markets. However, many struggle with misalignment across sales, marketing, and customer success teams, leading to inefficiencies and missed revenue opportunities.
"At the core of HG Insights’ innovation is the Revenue Growth Intelligence Fabric, an integrated data infrastructure that combines technographics, IT spend models, contract intelligence, and intent data to deliver unparalleled market visibility." - GTM Partners
Bryan Brown
Here’s what 200+ GTM leaders say about us:
“GTM Partners, the MOVE book, and the GTM Operating System should become the ubiquitous model that is studied and utilized by all SaaS Founders & C-Suite Execs.”
Scott Travis - Chief Revenue Officer (CRO)
“From ICP Scoring, understanding what a relevant market vs total addressable market is to how to prove ROl I thought every pillar was full of insights! I would recommend this to any founder or professional who wants to stay ahead!”
IOANNA MANTZOURIDOU Co-Founder & CEO, Dextego
“As I started 2025 GTM planning conversations for my team, I found it helpful to refer to the ROl model from GTM Partners including the 5 types of ROls and avoiding the muddy middle and a bunch of other tools that they are providing.”
ANURAG GOEL GLOBAL HEAD OF VALUE CONSULTING AND REALIZATION, RED HAT
“After reading MOVE, my team took the GTM O.S. Certification, then completed the Companion course, and guess what? We learn something new every time. We can't get enough of this content, which has enabled us to not only transform our own company but also empower our clients. Our ten-year picture has never been clearer. ”
CHRISTOPHER RYAN SUPREME COMMANDER | PRESIDENT, SIX MARKETING
“Thank you GTM Partners for putting together this course and so many invaluable resources. I'm excited to put these insights into practice at Parker Technology and help create unified Go-to-Market strategies”
HEIDI BARBER VP OF MARKETING, PARKER TECHNOLOGY
“A story that was more in the brand and demand module... we think a lot about narrative and positioning and telling the right story defining the value you bring to customers is very important and that framework really brought this to life”
GWEN LAFAGE VP MARKETING, GLOBAL BRAND AND CONTENT, SINCH
“As someone that works in GTM and Revenue Operations, I wish I had this book in my toolset years ago. The framework laid out is clearly communicated and easy to understand. The author does a great job keeping the concepts accessible yet thorough. Now its time to execute!”
KEVIN HERALY VP, GTM REVENUE OPERATIONS DEMANDSCIENCE
“From defining what Go-To-Market (GTM) actually is, to sharing insights; processes; and frameworks for anybody to jump in, invite the teams and GETTING ALIGNED ”
Leandro Bark - CEO of GTM Experts Pte Ltd