Strategic GTM and Marketing Leadership for B2B Growth

Help Your Brand is a strategic marketing and go-to-market (GTM) advisory firm that partners with B2B, SaaS, and fintech companies to align their GTM motion, accelerate growth, and scale smarter. We deliver leadership where it’s missing, structure where it’s messy, and execution where it’s stalled — all without the overhead of full-time hires.

Led by Michele Mooney, a GTM Certified Advisor and seasoned B2B marketing executive, Help Your Brand combines the discipline of the GTM Operating System with executive-level Fractional CMO leadership to bring clarity, structure, and momentum to your growth initiatives. Whether you need a full GTM reset, interim strategic marketing leadership, or targeted activation programs, we help you grow with confidence.

Core Offerings

1. GTM Advisory & Diagnostics

• Assess and realign your GTM motion across 8 critical GTM pillars.

• Includes GTM assessment, roadmap development, interactive workshops, and actionable planning.

2. Fractional CMO Leadership

• Executive-level marketing leadership focused on growth strategy, team alignment, and execution oversight.

• Ideal for VC/PE-backed companies or high-growth teams in transition.

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Michele Mooney