GTMARKETPLACE Heidi Hattendorf

Heidi Hattendorf

Fractional Leader

Company Overview

Heidi Hattendorf is a Fractional CMO, GTM strategist, and business advisor who helps B2B companies drive profitable growth through clear strategy, strong execution, and measurable results. Through her firm, Transformation Insights LLC, she partners with CEOs, founders, and executive teams to create marketing and GTM plans that deliver tangible business outcomes.

  • Fractional CMO: Based on 25+ years of experience in marketing and sales, including CMO and VP roles, provides executive-level expertise to strengthen your marketing strategy, accelerate pipeline, and increase company valuation.
  • GTM Strategy & Execution: Evaluate and build actionable, data-driven marketing and GTM strategies that align teams and drive profitable pipeline and revenue.
  • Business Advisory: As a certified business coach, she advises leaders on strategies for profitable growth and scale, so they can multiply their efforts.

Heidi leverages the  GTM Partners' frameworks plus her expertise to bridge strategy with execution.

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GTM OS Pillars

Brand & Demand Market Investment Map Customer Expansion Pipeline Velocity Leadership & Management

Works with companies like:

SaaS and AI growth companies, biopharma and health tech, SMB, and manufacturing

Website

https://heidihattendorf.com/

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