How is this course different from others?
Old playbooks fail because they rely on siloed work. The GTM Operating System unifies teams with a proven framework for high-performance growth.
Your GTM is Broken.
The GTM Operating System Can Help You Fix It.
This program is designed to MOVE your business further, faster.
200+ Happy Students
15 Reasons Why Your GTM Is Broken Right Now:
As a CEO or GTM professional, you know that any single one of these can kill your GTM impact, but if you need a quick reminder, just hover over (or tap) each card to see the business impact
You can't predict and forecast revenue for the next two quarters
BUSINESS IMPACT
Your board loses confidence in your leadership and your stock price takes a hit
Your competitors are winning more market share
BUSINESS IMPACT
Your growth slows down and investors start questioning your market position
Your team is not aligned on an executive strategy
BUSINESS IMPACT
Teams work in silos, wasting resources on competing initiatives with no clear direction
You are struggling to go from a product to a platform company
BUSINESS IMPACT
You miss out on expanding your ecosystem and increasing customer lifetime value
Your Point of View is not differentiated with your product
BUSINESS IMPACT
You become commoditized and compete solely on price, eroding your profit margins
Sales, Marketing, and Customer Success are out of sync
BUSINESS IMPACT
Poor customer experience leads to churn while acquisition costs continue to rise
Your analyst relations don't drive material influence
BUSINESS IMPACT
You get left out of key industry reports and buyers don't consider you a top option
You are THE last to enter the deal cycle
BUSINESS IMPACT
Your competitors shape the buyer's requirements, leaving you fighting an uphill battle
Your customers love you, but can't quantify their ROI at renewal time
BUSINESS IMPACT
Renewals become harder to justify, resulting in unexpected customer losses
Your churn is killing your business
BUSINESS IMPACT
New customer acquisition can't keep up with losses, creating a growth ceiling
Discounting and feature wars are eroding your value prop
BUSINESS IMPACT
Revenue growth slows while development costs continue to increase
Business is relying on heroic sales players and not plays
BUSINESS IMPACT
Results are unpredictable and when key salespeople leave, pipeline collapses
You want to go upmarket, but your current customers are smaller
BUSINESS IMPACT
Enterprise deals stall as your product and messaging don't address their needs
You can't prioritize or say no to new initiatives
BUSINESS IMPACT
Resources are spread too thin, leading to mediocre execution across the board
Your team is reactive, not proactive
BUSINESS IMPACT
You're constantly behind competitors and missing market opportunities
The GTM Operating System
Our GTM Operating System (O.S.) is a proprietary eight-pillar framework designed to build and guide Go-to-Market strategy for B2B teams. Think of it as a blueprint and a map that connects strategy to execution and helps teams achieve alignment across functional silos.
How do you give your team clarity, alignment and trust?
Which GTM metrics drive the health of your business?
How else can you upserve your customers?
How do customers experience your ROI?
Where can you grow the most?
Which product(s) create the highest customer value?
How will you engage your customer with a differentiated POV?
Which GTM motions get you to your revenue go faster?
The 8 Pillars of GTM Operating System™
Our comprehensive Go-To-Market system is built around 8 essential pillars that work together to create sustainable growth and lasting success.
1
Total Relevant Market
Master the art of market segmentation and targeting to identify your most profitable growth opportunities. Learn how to analyze your Total Relevant Market to focus resources where they'll drive maximum returns.
Key Outcomes
- Identify and prioritize your highest-value market segments
- Develop data-driven ICP and buyer persona frameworks
- Map competitive landscapes to identify white space opportunities
- Uncover untapped market potential for expansion
- Create segment-specific GTM strategies that outperform generic approaches
GTM framework with guides, templates, and more! I've always been a HUGE fan of Sangram and his work. After reading MOVE, it was a relief to actually define where we are in our GTM journey as an org and to know there's still another stage to look forward to in terms of further aligning our teams around one unified goal - revenue!
JEN LEAVER
SENIOR DIRECTOR, DEMAND GEN, RITHUM
2
Revenue Operations
Build the operational backbone that allows your GTM engine to run efficiently. Learn how to integrate your tech stack, streamline processes, and create the metrics that drive accountability and performance.
Key Outcomes
- Design a unified GTM tech stack that eliminates silos
- Develop KPI frameworks that drive the right behaviors
- Implement revenue forecasting models that improve predictability
- Establish operational rhythms that create organizational alignment
- Build dashboards that surface actionable insights for decision-making
Thank you GTM Partners for putting together this course and so many invaluable resources. I'm excited to put these insights into practice at Parker Technology and help create unified Go-to-Market strategies
HEIDI BARBER
VP OF MARKETING, PARKER TECHNOLOGY
3
Brand & Demand
Develop the leadership skills and management frameworks needed to build and guide high-performing GTM teams. Learn how to create clarity, alignment, and trust throughout your organization.
Key Outcomes
- Establish clear roles and responsibilities across your GTM team
- Implement effective OKR and goal-setting frameworks
- Build scalable management systems for sustainable growth
- Foster a culture of transparency and accountability
- Align cross-functional teams around shared objectives
If things that used to work for you don't seem to work anymore, you feel stuck and that you should be growing faster than you are — or you just want to be more intentional and proactive about growing your business...
VLADIMIR BLAGOJEVIC
CO-FOUNDER, FULLFUNNEL.IO
4
Pipeline Velocity
Develop the leadership skills and management frameworks needed to build and guide high-performing GTM teams. Learn how to create clarity, alignment, and trust throughout your organization.
Key Outcomes
- Establish clear roles and responsibilities across your GTM team
- Implement effective OKR and goal-setting frameworks
- Build scalable management systems for sustainable growth
- Foster a culture of transparency and accountability
- Align cross-functional teams around shared objectives
As I started 2025 GTM planning conversations for my team, I found it helpful to refer to the ROl model from GTM Partners including the 5 types of ROls and avoiding the muddy middle and a bunch of other tools that they are providing.
ANURAG GOEL
GLOBAL HEAD OF VALUE CONSULTING AND REALIZATION, RED HAT
5
Customer Time-to-Value
Develop the leadership skills and management frameworks needed to build and guide high-performing GTM teams. Learn how to create clarity, alignment, and trust throughout your organization.
Key Outcomes
- Establish clear roles and responsibilities across your GTM team
- Implement effective OKR and goal-setting frameworks
- Build scalable management systems for sustainable growth
- Foster a culture of transparency and accountability
- Align cross-functional teams around shared objectives
Great books make you think about the right questions. The 4 questions outlined in this book I'll be pondering as I work on bringing my business to the next stage of growth.
TIMMY BAUER
FOUNDER, DINOSAUR HOUSE
6
Customer Expansion
Develop the leadership skills and management frameworks needed to build and guide high-performing GTM teams. Learn how to create clarity, alignment, and trust throughout your organization.
Key Outcomes
- Establish clear roles and responsibilities across your GTM team
- Implement effective OKR and goal-setting frameworks
- Build scalable management systems for sustainable growth
- Foster a culture of transparency and accountability
- Align cross-functional teams around shared objectives
From ICP Scoring, understanding what a relevant market vs total addressable market is to how to prove ROl I thought every pillar was full of insights! I would recommend this to any founder or professional who wants to stay ahead in 2025.
IOANNA MANTZOURIDOU
Co-Founder & CEO, Dextego
7
Revenue Operations
Develop the leadership skills and management frameworks needed to build and guide high-performing GTM teams. Learn how to create clarity, alignment, and trust throughout your organization.
Key Outcomes
- Establish clear roles and responsibilities across your GTM team
- Implement effective OKR and goal-setting frameworks
- Build scalable management systems for sustainable growth
- Foster a culture of transparency and accountability
- Align cross-functional teams around shared objectives
As someone that works in GTM and Revenue Operations, I wish I had this book in my toolset years ago. The framework laid out is clearly communicated and easy to understand. The author does a great job keeping the concepts accessible yet thorough. Now its time to execute!
KEVIN HERALY
VP, GTM REVENUE OPERATIONS DEMANDSCIENCE
8
Leadership & Management
Develop the leadership skills and management frameworks needed to build and guide high-performing GTM teams. Learn how to create clarity, alignment, and trust throughout your organization.
Key Outcomes
- Establish clear roles and responsibilities across your GTM team
- Implement effective OKR and goal-setting frameworks
- Build scalable management systems for sustainable growth
- Foster a culture of transparency and accountability
- Align cross-functional teams around shared objectives
A story that was more in the brand and demand module... we think a lot about narrative and positioning and telling the right story defining the value you bring to customers is very important and that framework really brought this to life
GWEN LAFAGE
VP MARKETING, GLOBAL BRAND AND CONTENT, SINCH
Join the Ranks of Certified GTM Leaders.
We celebrate every graduate with a personal LinkedIn post — a badge of honor shared with our 20,000+ SaaS and revenue operations followers.
At the end of this program you will know how to:
Define your ICP & prioritize segments
stop chasing the wrong customers.
Build a roadmap around your highest-value products
focus on what drives real revenue.
Develop a differentiated point of view
stand out instead of competing on price.
Implement a GTM motions playbook
repeatable plays that actually work.
Accelerate ROI & time-to-value
turn customers into advocates, fast.
Focus on data-driven customer and product insights
fuel NRR growth.
Create an executive GTM dashboard
full visibility, no surprises.
Align teams with clarity & trust
move faster, execute better.
Join the GTMU Certification Program
Everything You Need to Align Your Team, Accelerate Growth, and Eliminate Guesswork
$1,500
14-day Money Back Guarentee
We are confident in the quality of this course and we're happy to provide you with a refund if you're not satisfied for any reason.
- Master the proven 8-Pillar GTM Operating System used by top SaaS leaders
- Diagnose and fix the blind spots slowing down your pipeline
- Build a scalable, cross-functional strategy that actually sticks
- Get certified and recognized by GTM Partners — the team trusted by companies like Hopin, GitLab, and Freshworks
Our students are fixing business with GTM Operating System
See how our students from various industries are using our GTM system to transform their businesses and achieve remarkable results.
You'll learn GTM from Authors of the WSJ best selling book MOVE
This course is designed for CEOs and GTM leaders after Bryan and Sangram have started and built multiple businesses with over $100M in revenue.
75k+
Learners
170k+
GTMonday
1000+
GTM team assessment (companies)
100+
Companies use GTM OS
Customers Reviews on Go-to-Market Transformation
Hear what our customers have to say about their transformation journey
All your questions answered
GTM teams ready to challenge the status quo, ditch outdated playbooks, and adopt a smarter approach to go-to-market.
If you see GTM as a quick fix and aren't willing to rethink it entirely, this program isn't for you.
Have them watch conversations with hundreds of successful CEOs in the program—all of whom say they own GTM. If they still don't agree, find a new job.
Still have questions?
If you can't find the answer to your question, please feel free to reach out directly.
[email protected]Ready to MOVE your business further, faster?
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