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Move Book Course - GTM For Execs

In just 60 minutes, we’ll show you what’s broken in your GTM—and how to fix it.

Take The GTM Assessment

Have your leadership team take the GTM assessment to see if your aligned and get practical guidance to transform your GTM!

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Discover the GTM Framework used by top companies to align teams, overcome growth gaps, and scale smarter.

Why Work With Swetha

Swetha, founder of iitA, is a GTM advisory and implementation partner helping startups and scale-ups cut through chaos to achieve clarity, alignment, and traction. With 15+ years in marketing, product, and growth strategy, she guides executives through stalled growth, restructuring, and shifting priorities—equipping them with the strategy, structure, and metrics to scale. Her approach blends strategic advisory with hands-on execution, leveraging proven GTM Operating System pillars and workshops to drive decisive action

  • GTM Strategy & Execution
    Designs and implements go-to-market strategies that bring clarity, alignment, and traction to startups and scale-ups.
  • Executive Growth Guidance
    Partners with CEOs and leadership teams to navigate stalled growth, restructuring, and strategic pivots.
  • Proven Frameworks & Workshops
    Leverages GTM Operating System pillars and hands-on workshops to equip teams for decisive, cross-functional action.

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