You’ve been gifted access—courtesy of Alif Advisory
Move Book Course - GTM For Execs
In just 60 minutes, we’ll show you what’s broken in your GTM—and how to fix it.
Take The GTM Assessment
Have your leadership team take the GTM assessment to see if your aligned and get practical guidance to transform your GTM!
Get Your Free Copy
Discover the GTM Framework used by top companies to align teams, overcome growth gaps, and scale smarter.
Why Work With Murtaza
Murtaza, founder of Alif Advisory, helps companies—whether they’re emerging Series A startups or established category leaders—break through growth plateaus at any stage. With a keen ability to cut through complexity, Murtaza brings an external perspective that quickly uncovers the hidden friction in go-to-market strategies, tech stacks, and operational playbooks. Guided by the meaning of Alif, the first letter of the Arabic alphabet symbolizing new beginnings, he partners closely with leadership teams to implement the systems, processes, and decisions that accelerate execution. His approach removes roadblocks, streamlines operations, and lays scalable foundations—empowering teams to focus on innovation instead of navigating chaos.
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Strategic Problem-Solver:
Bringing external lens to uncover friction in go-to-market strategies, tech stacks, and operational playbooks. -
Execution-Focused Partner
Working alongside leadership teams to implement scalable systems and processes that clear roadblocks and accelerate growth. -
Purpose Driven
Symbolizing new beginnings and the first step toward operational excellence..
Free Book Offer
Hey there, To get your free copy of MOVE, just watch the course and then book a quick call with me—or shoot me a DM on LinkedIn. I’d love to hear what resonated with you and explore how we can start fixing what’s not working in your GTM.
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