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Move Book Course - GTM For Execs

In just 60 minutes, we’ll show you what’s broken in your GTM—and how to fix it.

Take The GTM Assessment

Have your leadership team take the GTM assessment to see if your aligned and get practical guidance to transform your GTM!

Get Your Free Copy

Discover the GTM Framework used by top companies to align teams, overcome growth gaps, and scale smarter.

Why Work With Heidi

Heidi Hattendorf is a Fractional CMO, GTM strategist, and business advisor who helps B2B companies drive profitable growth through clear strategy, strong execution, and measurable results. Through her firm, Transformation Insights LLC, she partners with CEOs, founders, and executive teams to create marketing and GTM plans that deliver tangible business outcomes.

  • Fractional CMO
    Delivers executive-level expertise to strengthen strategy, accelerate pipeline, and enhance company valuation.
  • GTM Strategy & Execution
    Develops and implements actionable, data-driven go-to-market strategies that align teams, fuel pipeline growth, and drive profitable revenue.
  • Business Advisory
    Guides leaders on strategies to achieve sustainable growth and scale, helping them amplify impact and multiply results.

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