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Move Book Course - GTM For Execs

In just 60 minutes, we’ll show you what’s broken in your GTM—and how to fix it.

Take The GTM Assessment

Have your leadership team take the GTM assessment to see if your aligned and get practical guidance to transform your GTM!

Get Your Free Copy

Discover the GTM Framework used by top companies to align teams, overcome growth gaps, and scale smarter.

Why Work With Bobby

Bobby del Rosario, founder of ArcWave Consulting, brings over 20 years of marketing leadership experience spanning product, partnerships, market development, and growth marketing. Having worked with both scaling startups and mid-market enterprises, Bobby specializes in helping B2B technology companies design and execute go-to-market strategies that drive measurable growth. His approach focuses on aligning marketing, sales, product, and customer success into cohesive motions that accelerate impact and create sustainable results.

  • GTM Strategy & Frameworks
    Assessing your current go-to-market approach and designing aligned strategies using the proven GTM Operating System.
  • Strategic Market Focus
    Defining your ICPs, mapping high-value offerings, and sequencing GTM investments to maximize growth in your most promising segments.
  • GTM Activation
    Bridging strategy to execution with cross-functional programs that foster alignment and deliver measurable outcomes.

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