DNA Business Consulting helps technology and professional services companies break through growth plateaus by aligning strategy, execution, and teams. We partner with CEOs and commercial leaders to solve urgent market challenges, strengthen pipeline, and build scalable go-to-market systems.

Who We Serve
$5M–$20M founder-led or investor-backed companies
Focused on:

• Scaling beyond the founder

• Aligning sales, marketing, and success

• Preparing for rapid growth or M&A

Our Approach
Led by David Babst, a seasoned GTM leader with experience across startups and enterprises (including Google), DNA Business Consulting embeds quickly to assess, lead, and activate change. We bring structure and momentum to high-stakes growth moments—whether it’s launching a product, integrating after acquisition, or building your first real GTM plan.

Core Services

• Fractional Leadership: Interim leadership and advisory across revenue functions

• GTM Strategy: Positioning, messaging, launch planning, and execution

• Transformational Change: M&A readiness, integrations, and strategic rollouts

• Customer Experience Design: VOC, CS frameworks, and customer journey improvements

Challenges We Solve

• Stalled pipeline

• Siloed teams and misaligned strategy

• Gaps in sales and marketing leadership

• Weak or inconsistent customer insights

• Integration planning and execution