Driving Scalable Growth Through Fractional CMO Leadership and GTM Advisory

Alan Gonsenhauser is the founder and CEO of Demand Revenue LLC, bringing a rare combination of executive leadership, operational expertise, and advisory experience to B2B growth organizations. An 11-time Chief Marketing Officer and 3-time P&L General Manager, Alan has successfully led global marketing, sales, finance, and operations teams across enterprise software, SaaS, and health tech.

He spent six years at SiriusDecisions and Forrester as a CMO Executive Coach and Advisor, where he mentored more than 150 CMOs and senior marketing leaders worldwide. Drawing on proven frameworks and models, Alan helps executives drive measurable impact through cross-functional GTM alignment, marketing operational efficiency, and scalable growth strategies.

Since founding Demand Revenue in 2021, Alan has partnered with private equity portfolio companies, high-growth B2B firms, and global enterprises as an Interim / Fractional CMO, CMO Coach, and GTM Advisor. His work focuses on accelerating pipeline creation, strengthening marketing performance, and aligning leadership teams to achieve predictable and sustainable revenue growth.

With decades of hands-on leadership and board-level advisory experience, Alan is recognized for his ability to transform marketing into a growth engine, elevate CMO leadership impact, and create GTM strategies that win in competitive markets.

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Alan Gonsenhauser