Clarity and Confidence in Your Go-To-Market

Confidence GTM helps B2B SaaS startups and scale-ups eliminate “random acts of marketing” by building go-to-market engines they can trust. Founded by Michele Reister, a veteran B2B SaaS marketing executive with 20+ years of experience and two successful exits, Confidence GTM blends proven frameworks with hands-on execution to deliver clarity and confidence at every stage of growth.

As a certified GTM Partners consultant, we work with leadership teams to uncover GTM gaps, align priorities, and establish the foundation for predictable revenue growth. Our approach combines the discipline of the GTM Operating System with modern strategies that unite PLG and enterprise sales-led motions, align RevOps with marketing strategy, and leverage AI to accelerate pipeline, sharpen messaging, and scale execution.

We partner best with Series A+ SaaS companies selling technical products into mid-market and enterprise IT buyers across data platforms, analytics, cybersecurity, GRC, and developer/DevOps software.

Our services include:

• Fractional CMO / VP of Marketing & Interim Leadership 

• GTM Assessments & Transformation Workshops

• Content Engine Audit, Reset & Activation

• Integrated Marketing Strategy & Campaign Design

• Positioning & Messaging Sprints

• PLG Lifecycle & Enterprise Sales-Led Motion Strategy

• Partner & Ecosystem Marketing Activation

• AI Augmentation for GTM Teams

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Michele Reister 

Learn more @ Confidence GTM