Category Designer & GTM Growth Leader

Karthiga Ratnam helps B2B companies move beyond incremental marketing and into category leadership. Her work blends movement marketing, ontological design, and revenue strategy to build go-to-market systems that are not just effective, but transformative.

With more than 15 years of experience advising companies from startups through enterprise, Karthi has served as Head of GTM at GTM Partners and is the co-founder of Audience Haus, where she partners with founders to design categories, launch movements, and build scalable revenue systems.

Specialties (Aligned to the GTM OS):

• Brand & Demand – Building belief-driven movements that shift markets

• Revenue Operations – Designing agent-driven, AI-ready systems that eliminate the “manual work tax”

• Pipeline Velocity – Creating GTM engines that move beyond leads to generate compounding opportunities

• Leadership & Management – Coaching executives on narrative clarity, category design, and the Swan Metric (revenue per employee)

Approach
Her approach combines the discipline of category design with the soul of movement building. Every engagement emphasizes clarity over consensus, impact over noise, and truth over trends. The result is an autonomous, future-proof strategy that replaces duct-taped GTM tactics with scalable, lasting systems.

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Karthi Ratnam