GTMARKETPLACE ArcWave Consulting

Bobby del Rosario

Fractional Leader

Company Overview

Align Strategically. Activate with Clarity.

ArcWave Consulting, founded by Bobby del Rosario, helps B2B technology companies build aligned go-to-market strategies that accelerate growth. With over 20 years of marketing leadership experience across product, partnerships, market development, and growth marketing, Bobby brings a strategic lens to every engagement. From scaling startups to mid-market enterprises, ArcWave partners with leadership teams to align marketing, sales, product, and customer success into cohesive GTM motions that drive measurable impact.

Our work centers on three strategic pillars:

  • GTM Strategy & Frameworks: We assess your current GTM situation and design aligned strategies using the proven GTM Operating System.

  • Strategic Market Focus : We define your ICPs, map your high-value offerings, and sequence GTM investments to maximize growth in target segments.

  • GTM Activation : We bridge strategy to execution through a GTM OS that creates alignment across teams and fosters cross-functional programs that deliver measurable results.

Ready to align your GTM? Let’s connect to build a clear, strategic path toward scalable, sustainable growth.

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GTM OS Pillars

Brand & Demand Market Investment Map Pipeline Velocity Leadership & Management Total Relevant Market Customer Time-to-Value

Works with companies like:

High-growth B2B technology startups to mid-market firms across the AEC tech ecosystem, manufacturing, MarTech, AI solutions, and SaaS verticals.

Want to become a GTM Operating System Certified Agency or Fractional Leader?

Whether you're an agency looking to elevate client strategies or a fractional leader seeking to drive high-impact GTM execution and build a high-margin business, this certification equips you with the tools, insights, and credibility to lead with confidence in today's competitive market.

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