Helping New CROs Succeed at Scaling

New CROs face a unique challenge: they're brought in to lead the entire go-to-market (GTM) function with the goal of scaling the company—often aiming to 10x growth. They’re usually strong in Sales and Marketing, but GTM has a third pillar that’s often overlooked: Retention and Expansion.

That’s where we come in.

We help CROs build a predictable system for retention and unlock the full potential of expansion. Our approach includes:

• Upleveling customer success and support teams into revenue-driving engines for upsell and cross-sell

• Operationalizing post-sales motions to ensure sustainable, profitable growth

• Driving increased Net Revenue Retention (NRR) by turning retention into a strategic advantage

We’re not just advisors—we’re hands-on operators who roll up our sleeves to help you deliver results.

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Sandy Yu