You’re not here to freelance forever—you need a credible offering. A way to deliver consistent value across different companies, without starting over every time.
What if you got paid to:
"Being a GTM OS Certified Partner gives me credibility in areas outside my deepest expertise—like customer success or rev ops—so I can speak to go-to-market holistically, not just from a marketing lens. It’s an automatic credibility builder."
"I decided to become a GTM OS Certified Partner because it’s evidence over opinion. GTM Partners has talked to thousands of startups, scale-ups, and enterprises. There’s cohesion between what they’re saying and what I’m delivering, and that gives me a huge advantage."
Three Ways to Build a Fractional Business
How to Build Your Business on the GTM Operating System
Show Me The Money
How Two Fractional CMOs Built Their Businesses
“GTM Partners, the MOVE book, and the GTM Operating System should become the ubiquitous model that is studied and utilized by all SaaS Founders & C-Suite Execs.”
Scott Travis - Chief Revenue Officer (CRO)
“From ICP Scoring, understanding what a relevant market vs total addressable market is to how to prove ROl I thought every pillar was full of insights! I would recommend this to any founder or professional who wants to stay ahead!”
IOANNA MANTZOURIDOU Co-Founder & CEO, Dextego
“As I started 2025 GTM planning conversations for my team, I found it helpful to refer to the ROl model from GTM Partners including the 5 types of ROls and avoiding the muddy middle and a bunch of other tools that they are providing.”
ANURAG GOEL GLOBAL HEAD OF VALUE CONSULTING AND REALIZATION, RED HAT
“After reading MOVE, my team took the GTM O.S. Certification, then completed the Companion course, and guess what? We learn something new every time. We can't get enough of this content, which has enabled us to not only transform our own company but also empower our clients. Our ten-year picture has never been clearer. ”
CHRISTOPHER RYAN SUPREME COMMANDER | PRESIDENT, SIX MARKETING
“Thank you GTM Partners for putting together this course and so many invaluable resources. I'm excited to put these insights into practice at Parker Technology and help create unified Go-to-Market strategies”
HEIDI BARBER VP OF MARKETING, PARKER TECHNOLOGY
“A story that was more in the brand and demand module... we think a lot about narrative and positioning and telling the right story defining the value you bring to customers is very important and that framework really brought this to life”
GWEN LAFAGE VP MARKETING, GLOBAL BRAND AND CONTENT, SINCH
“As someone that works in GTM and Revenue Operations, I wish I had this book in my toolset years ago. The framework laid out is clearly communicated and easy to understand. The author does a great job keeping the concepts accessible yet thorough. Now its time to execute!”
KEVIN HERALY VP, GTM REVENUE OPERATIONS DEMANDSCIENCE
“From defining what Go-To-Market (GTM) actually is, to sharing insights; processes; and frameworks for anybody to jump in, invite the teams and GETTING ALIGNED ”
Leandro Bark - CEO of GTM Experts Pte Ltd
